Klaus-Jürgen Maack: Light is the fourth dimension of architecture

Klaus-Jürgen Maack, former CEO of ERCO, presented an impressive speech for his product designer Alois Dworschak, who retired after having worked for ERCO for more than three decades.

Klaus-Jürgen Maack was born 1938 in Lüdenscheid. He studied as printing engineer in Stuttgart. From 1965 till 2003 he was managing director of ERCO. He introduced ERCO´s maxim “We sell light, not luminaries” and introduced a paradigm shift for the company. His book “ERCO Lichtfabrik” offers a comprehensive overview of his corporate design and product design approach. With his visionary management the company received numerous awards for graphic and product design. He was awarded with the “Bundespreis für Förderer des Designs”. Maack was also chairman of the board of the Design Zentrum Nordrhein Westfalen.
Mr Maack started originally an apprenticeship as industrial management assistant in a printing press in Bremen and studied printing in Stuttgart. In 1963, he started to work at ERCO in Lüdenscheid. With leading product designers he introduced innovative luminaire programs. In the mid of the 1970s he initiated the collaboration with the graphic designer Otl Aicher for defining the corporated identity for ERCO as a basis for the visual communication. Projects like the Guggenheim Museum in Bilbao, the Louvre in Paris or the Reichstag in Berlin are illuminated by ERCO.