Corporate Lighting: Architectural lighting for brand communication

In a period where companies and their products have become more indistinguishable, corporate identity is not solely restricted to graphic design any longer, but aspects such as architectural lighting have started to play an increasingly important role. The dissertation therefore, detects lighting methods and techniques for corporate architecture. The research examines lighting history, design processes, as well as lighting solutions and their suitability for different corporate design concepts. The investigated projects range from retail, company headquarters and gastronomy to hotels and urban lighting master plans. They are analysed for their subtle or expressive use of modern light sources, luminaire designs and lighting concepts.

Online access to complete doctoral thesis
Corporate lighting. PDF file

Selected Publications:

  • Influence of lighting design on marketing communication. Leukos. 2015 Vol 11, 3. Article
  • The language of lighting: Applying semiotics in the evaluation of lighting design. Leukos. 2019. Vol 15, 2-3. Article open access
  • Impact of lighting design on brand image for fashion retail stores. Lighting Research and Technology.   2014 July. Article
  • Validity of simulation for lighting and brand image evaluation. Lighting Research and Technology. 2015  Article
  • Light and corporate identity: Using lighting for corporate communication. Lighting Research and   Technology. 2010 Sep, 42 (3). Article
  • Leuchtende Marken. archithese. No. 3. Zürich,   Switzerland, 2008. (german)

Selected conferences

  • Enlighten Europe. Berlin, 9.-11.11.2014
  • IES Annual Conference, Huntington Beach/CA   USA, 26.-29.2013  
  • Experiencing Light. Eindhoven/NL, 12.-13.11.2012
  • Enlighten Europe Conference. London, 4.-5.2.2009 
  • Experiencing Light. Eindhoven/NL, 26.-27.10.2009