Offering new views to improve the methodology, sharing research results and connecting students to experts are essential elements to inspire students in their important phase of their final projects. Some mentored students were brought to a level where they could even present their work at an international conference.

Selected master thesis projects

• A. Kolovea: Light as a medium for public engagement in the urban space. KTH Royal Institute of Technology Stockholm, 2017
• B. Kahdemann: Shaping brand identity with light. KTH Royal Institute of Technology Stockholm, 2014
• H. Gong: Qualitative lighting design principles for automotive lighting. KTH Royal Institute of Technology Stockholm, 2013
• J. Rubenbeck: Lighting design concepts for electric charging stations. Wismar University of Technology, Business and Design, 2013
• L. Wong: Etheral Architecture. Virginia Tech, Blacksburg, USA, 2013
• A. Pradana: Videography as a Tool for Architectural Lighting Design Project Communication. KTH Royal Institute of Technology Stockholm, 2012
• Y. v.d. Broek: Evaluating adaptable lighting concepts for fashion retail: Measuring consumer engagement. KTH Royal Institute of Technology Stockholm, 2012
• S. Esmailzadeh: Recycling – Compact flourescent lamps. KTH Royal Institute of Technology Stockholm, 2011
• 2011 M. Leudesdorff: Retail lighting for fashion stores; Compact flourescent lamp recycling. KTH Royal Institute of Technology Stockholm, 2011
• R. Block: Luminous ceilings. The perceptual change with modern (day-)light technology. Wismar University of Technology, Business and Design, 2010
• M. Dooney: Lighting design: The importance of vertical illumination in a holistic lighting design methodology. Wismar University of Technology, Business and Design, 2010
• H. Neumann: The Impact of Sustainability on Brand Lighting. Wismar University of Technology, Business and Design, 2010
• I. Kundzina: Light by Motion. Visualizing the spatiotemporal aspects of human perception in lighting design. KTH Royal Institute of Technology. Stockholm, 2008

Lighting design students from Tongji University created inspiring video tutorials to improve residential lighting. They developed concepts to enhance the lighting quality of small apartments and introduced steps to save energy. Within the one week workshop the students analysed residential lighting in China, created storyboards for the tutorials, produced visualisations, edited the film and developed a strategy to communicate the video tutorials in Chinese social media channels. Linked annotations in the workshop film summary will take you to the final student video tutorials.

Students: Chen Yaodong, Dong Yingjun, Fu Meiqi, Ge Liang, Jin Qiying, Shao Rongdi, Xu Junli, Yang Xiu, Yin Wenting, Zeng Kun, Zhang Ji, Zhang Meng, Zhou Na, Zhou Yinan

Workshop

Tongji University, Shanghai. 22.-26. April 2013.
College of Architecture & Urban Planning
Vision & Lighting Art Research Center Tongji University

Student projects

Brands strive worldwide for distinctive visual identities in the urban landscape. At night they rely on luminous messages ranging from conventionally illuminated signs and billboards up to dynamic luminous architecture for story telling. Therefore, media facades have turned into a fascinating medium to create an architectural image in the nocturnal city. Some brands use guerrilla lighting projections for temporary installations to subversively transform urban spaces. Other companies equip their flagship stores with large LED pixel screens for high-resolution images or they consider the building façade as an interface for more artistic solutions. Often video screens appear as decorated elements competing for attention with traditional commercial billboards. Here media facades have become an interesting alternative to establish a more sophisticated design language for merging the dynamic content with the building. Whereas some luminous facades appear as monumental monologues repeating a fixed animation daily, some installations even allow people to interact with the building to receive enlightening responses. Thereby, the consumer becomes part of the urban marketing strategy to shape a vivid and progressive brand identity. The lecture gave an overview about media facades for urban brand communication and addressed questions like: Will the energy consumption of luminous facades go along with the desire to introduce sustainability? To which extent do neighbors accept obtrusive luminous content? Further, what kind of media facades will shape the future of urban branding with luminous tweets?